You have probably seen Crocs, these brightly colored shoes which have been gaining in international popularity. What is it that makes fans rave and detractors groan?
Crocs have come a long way since their launch in 2003. From being an unusual ‘quirky’ product, Crocs have achieved international recognition Not only are Crocs seen on the movers and shakers around the world, they can also be seen gracing the feet of mere mortals in countries the world over. The distinctive style of Crocs makes them instantly recognizable and whilst fans love these shoes and rave about their comfort, they also have their detractors who draw the line at wearing plastic shoes.
What makes Crocs such a success in the shoe world?
Well, it is largely down to the company philosophy. The Crocs aim is to make a lightweight, comfortable, slip-resistant, fashionable and functional shoe that can be produced quickly and at an affordable price. At around $30 a pair they represent good value for money. Their fun and funky styling has appealed to fashionistas, their comfort and sensible design to those who rank creature comforts higher on their personal agendas than 4 inch heels.
The key features of Crocs are the fact they are light (around 6 oz’s), they have non slip soles, and they are easily sterilized (which is why you will see so many in hospitals and other places where hygiene is paramount).
The Crocs Range
Crocs are probably best known for the signature shoe, the ‘Beach’ model. Now produced in over 25 colors, this is the shoe that really launched them into the international arena. The Beach is the brightly colored shoe with a strap that can be worn at the heel – or over the front of the shoe to form them into clogs. The toes of the Crocs are ventilated with large holes, allowing plenty of fresh air to circulate – but also meaning that water will run straight through. Fans claim that this is handy for use at the beach (or in heavy rain!).
The range has extended dramatically, and now also features children’s shoes, boots, and sandals. A new addition to the Croc family is the Disney beach shoe, which instead of the boring old round holes, has – you’ve got it, the Mickey ears logo!
Today, you can even decorate you Crocs, customising them to your own heart’s content! Jibbitz are are little decorations which clip into the ventilation holes on your Crocs.
Company History
To put the growth and the impact of Crocs into some perspective, when the company started in 2003 it had a turnover of $1.2 million, in the year 2006 they expected to have sales of $338 million.
The company is extending it’s range into other apparel items, building on the strong brand image. These items include T-shirts, socks, beanie hats etc. Crocs head quarters are in Boulder, Colo; although some, if not all, of the shoes are made in China.
Love them or hate them, Crocs have made an impact onto the shoe world, spawning a few lookalikes on the way. However in the long term, the question is whether Crocs are just a passing fad waiting to replaced by the next bright idea or have they really hit on a product that will have a lasting effect on shoe design?
